The most important skill in freelancing is the ability to get new clients. Every other problem can be solved if you have enough interested people in your services coming to you every day.
Therefore, having a skill and offering your services is not enough. Because if no one knows about you then no one hire you and no one will pay you.
You could market your skills through cheap freelancing platforms. But there, you’re just one of the thousands of people who are competing for the same clients.
It’s like choosing to go into most competitive environment ever.
And the higher the competition, the lower the price you can achieve. And the less money you’ll make.
Get Clients To Come To You
Alternatively, as a freelancer, you may be tempted to do a cold email outreach and similar tactics. And they sometimes do work.
The problem, however, is that you’re investing so much time into this short-lived activity. Because after your email sending stops, you have nothing to show for it.
Contrast that with investing your energy into building some organic traffic source.
You still have to invest a lot of time and energy, but at least your work stays published and visible to your potential clients. And in time more and more clients can find you through your content.
Why Not Social Media?
Not all web traffic sources are created equal. For example, social media requires constant engagement and it’s basically a full time job.
This is obviously not something you can do if you intend to do your actual work: freelancing.
Besides, most of them require constant video production. And video editing is also highly time consuming.
On top of that, all your old posts are quickly losing value, and now you have a depreciating asset.
So that’s really not a good choice.
A blog can give freelancers the best return on an investment out of any other organic traffic method. It is flexible so you can publish content whenever you want. And the content increases in value as the time goes by.
So it’s like planting a bunch of trees and watching them grow as the time goes by.
And it’s also something you can have actual control over.
Because if you can identify keywords people are searching for and provide them with quality answers, your site will be listed on search results page.
The more content you publish, the more traffic you’ll get. And the best part is, you have no limit to the number of articles you can publish. If you decide to produce a thousand articles today on your blog, no one can stop you. And no one will penalize you.
All you need now are the keywords (SEO) and you’re ready to go.
While these keywords are better than nothing, the truth is they’re not much better. This means they will not bring you any traffic because they’re extremely competitive.
It’s because everyone is competing for these keywords and your chances of winning this epic battle (you against literally everybody) are practically zero.
So you can’t really use those.
Low Competition Keywords
If you use low competition keywords, you are almost guaranteed to get the organic search traffic.
You need to be careful how you find them.
For example, one of the ways you could try to find them is using professional keyword tools. And some of them cost up to $400 per month.
The problem with this approach is that everybody who uses these tools, sees the same keywords and thinks the same. They are all choosing “low” competition keywords.
But when you have bunch of people pouring onto the same keywords, those keywords stop being low competition.
And that is the main issue with these tools. Once they expose the information, they affect the information. Because a lot of people are using these tools.
But… what if you could find low competition keywords that even the best keyword tools cannot find?
That would certainly give you an advantage and allow you to position your website on search results with ease.
In fact, these secret keywords are the only reason you’re reading this right now. Because you found this blog post on search results and now you’re here.
So they’re definitely working.
And if you want to learn how to find these keywords, read more about it in this SEO book and you will see how they can bring you more potential clients to your freelancing business.
Senior Software Developer with experience in Machine Learning, Artificial Intelligence and search engine algorithms.