Having a blog is like having a thousand little billboards promoting your business. Every piece of content you publish can show up for many different keywords in the search results, just like a little digital billboard.
So the more content you have, the more digital billboards you create.
Naturally, your content only works if it is seen by people who are interested in your products or services.
Just like in regular advertising, you can’t write any content you like. Instead, you need to match it to your potential customers’ interests.
To learn more about the role of blogging in your business growth, I suggest you read this article: