Under: Blog, Business, Startup/By: Will Veic

Blogging is the best way to get new clients for bookkeeping. Because they need to know you, trust you, and like you. Using a blog you accomplish all three at once because it gives you exposure and establishes you as an authority.

Most of your clients are going to be new business owners. This is because it’s much harder to convince someone to switch their bookkeeping.

But this is also good news for you, since every client you have will be recurring income stream with very low churn rate. Basically, you’re only losing clients when they go out of business.

And the thing with new business owners is they have bunch of questions regarding taxes and a million of other topics. And if your blog has these answers:

  • They are more likely to find you on search results pages
  • They will see you as an authority since you have all the answers
  • And they will like you because you helped them with these complex topics

So naturally, they are (almost guaranteed) going to choose you as their bookkeeper.

How Long Before You See Results?

Usually for a blog it takes 4-6 months. But if you start smart with your local keywords then you could see serious traffic in 3-4 months.

The best part when using a blog as a marketing tool is that you only need to do it once (unlike social media that requires your constant attention).

There are other methods that seem to be faster like cold calling, networking, etc. But all of them require a lot of work and very little payoff.

Whatever path you take, you have to come to terms that you won’t get clients for the first 2-3 months. But the real question is: what happen after those 2-3 months?

Do you continue to struggle or you start getting new clients on autopilot? (Which scenario do you prefer?)

How To Approach Bookkeeping Blog Creation?

The best way is to use those 2-3 months when you have no clients to write as much blog content as you can.

And once you start getting clients to the point where you have no time to write more, you can simply stop and not write one single article ever again.

Congratulations!

You just made yourself an infinite client generation machine and you will never have to struggle with getting new clients again.

If you want to learn what exactly you need to do to massively grow your blog in record time, check out this article that discusses this in detail.