The perfect setup that gives the best results is when you have potential clients come to you. And one of the best ways to achieve that is through a blog. Because it’s the fastest way to scale your business that exists today.
And these are the benefits:
- it is easier to sell to people who contact you first
- they are actively looking for a solution when your blog shows up
- your blog and content gives you a level of authority
All of these things make it easier to convert potential clients into actual clients.
And if you do outreach of any kind (calling, mailing, DM-ing on social media) you are:
- interrupting them
- even if they want your products/services, timing is probably off
- you have 0% credibility
- they don’t trust you
- they don’t want to be sold to
So you have to skip over all of these barriers before you even start to pitch them on the actual product/service you wish to offer them.
Do you see how all of this is a waste of time?
On top of that (whether you succeed or not) tomorrow you start from zero. Because you haven’t built anything that will last. There is no content that will keep bringing you new potential customers.
So that’s probably one of the worst ways to build a business.
Getting Clients Through Social Media
Let’s go through a couple of examples to show you the different approaches.
If you use social media that feels like having a full time job. And you need your time to work on your actual business and not just spend your entire day on social media apps.
Besides, you have some periods in your business that are busier than others. This means you can’t just stop posting because you’re busy. And these apps require your constant engagement.
What’s worse, your posts on social media lose value by the minute. And within a month, your content will be buried because now it’s old news and no one is ever going to see it again.
So it’s not like you’re planting seeds that will turn into giant fruit trees. Instead, it’s more like planting a tree that turns into a seed after a month.
Therefore, it’s not a good way to get clients either.
Another option is video marketing but recording and editing videos is even more time consuming. The only way you can do it, is if video is all you do.
But when will you do your actual business then?
Getting Clients Through Your Blog
This is by far the easiest way to get the clients. And this is what I’m doing with my blog as well. So I “walk the talk”. Why? Because if you do it any other way, it is simply harder.
Blog is an excellent way to get new clients because it’s flexible. You can write it when you have the time and not write when you don’t. And the older your content gets, the more views it brings to you (unlike social media where old content is quickly forgotten).
- it takes the least amount of time
- you can do it when it best suits you
- the content gets more views with time
How To Get Web Traffic?
On your blog you cannot write about random topics and expect you’ll get a bunch of visitors.
You must use the keywords (SEO).
If you use the same keywords as everybody else then you’ll be competing with everybody else. And then it’s nearly impossible to win.
Your second option is to use the professional keyword tools that cost up to $400 per month. The benefit is that they will show you some keywords that are not difficult to rank.
But… there is a problem.
Everybody else who uses those professional tools will see the same exact keywords. Just like you. And they will also try to compete for the “easy” keywords.
Unfortunately, this makes them not easy again.
Personally, I prefer to use the keywords that even the professional tools cannot find. And with these keywords, getting traffic and potential clients is easy.
If you’re reading this, then you probably found this site on search results pages. Which means this approach definitely works.
So, if you want to learn how to find these secret keywords for your business as well, check out this SEO book for more info.
Senior Software Developer with experience in Machine Learning, Artificial Intelligence and search engine algorithms.