Non-durables is a broad industry with good and bad opportunities. But, as long as you stick to the industry’s sales area, you’ll be fine. Also, as a bonus, this industry is resilient overall during economic downturns.
Why sales? Because the closer you are to a place where the company is making money, the higher your salary will be. I did not make the rules, it’s just the way it is. And it’s like this across many different industries, not just this one.
Naturally, we all assume that the person producing the product will earn the most money. But in reality, producers are limited to the number of products they can produce/create. A salesperson is a lot less limited to the number of items that can be sold.
Yes, in the old days, when you had to pick up the phone and call every person you wanted to sell the product, there was some limitation. But today with the use of internet, sales have changed.
New Way Of Selling
In the modern day if you know how to sell it’s an advantage (but not a requirement). Because today there is something even more important than sales: web traffic generation.
Because even with bad sales process, if you can bring a million people to your website – you will make a lot of sales.
How to generate web traffic?
Personally, the best traffic source comes from positioning websites on search results (SEO).
A lot of people complain it’s too hard, but that’s only because they’re all doing the same things and competing for the same keywords. And then they wonder why their strategy isn’t working.
On the other hand, I only use the keywords my competitors cannot even find. In fact, even professional keyword tools that cost up to $400 per month can’t find these keywords.
And when the competition is very low, positioning is very easy.
The fact you’re reading this, means you found this site on search results, and it proves my SEO strategy is working.
Check out the article on organic revenue growth to learn more about these keywords.
Senior Software Developer with experience in Machine Learning, Artificial Intelligence and search engine algorithms.