A business blog is the best option for organic revenue growth (meaning your company grows without paid advertising). It gives you the highest returns, and once it’s written, it keeps bringing you more and more customers.
The biggest opportunity with a blog is that your competitors are not taking it too seriously.
Because, naturally, people are very short-sighted creatures. And just because a blog doesn’t give you instant feedback, it is immediately dismissed by most people.
And this is your golden opportunity.
Blog Works “Forever”
The truth is: 3-4 months will pass anyways, and then the results will start coming in (and they will not stop).
Yet many business owners have struggled for years with getting customers using short-term and “quick” tactics. But all those tactics usually prove to be very slow.
If you can overcome the need for instant feedback (especially in today’s instant gratification world), then you can outrun your competitors with ease.
Interruption vs. Solution
Also, let’s not forget one very important thing: your customer’s mindset.
The customers that come to your website from social media are very different from the customers that found you through search results.
A customer that is just scrolling on social media without any end goal in mind:
- Is interrupted (so that’s not great)
- Is only slightly interested in your ad (enough to click anyways)
But the customer that finds your blog on the search results page:
- Is actively looking for something
- Is pleased to find your answer
- Trusts you more because you helped to answer the question
- Is more likely to buy whatever you offer due to the trust factor
So a blog is overall a better method for communication with your customers. And this natural (organic) way of interacting with your customers leads to more revenue.
What Content Attracts Customers
Obviously, you cannot write about anything you want in your blog. You need to appear in the searches for queries your potential customers are typing in.
Those queries are also known as SEO keywords, and you need to use them in order to:
- Get search engines to list you on search results pages
- So that people can see your page and click on it
Which Keywords To Avoid?
If you just try to guess which keywords your potential customers are typing in, you will probably be correct.
Those are the keywords that everybody else can guess on their own. This means a bunch of content was already written for these same keywords, and the competition is enormous.
In translation: you will never get to place your content on the first page of search results for those keywords. And because of that, you will not get any traffic to your website.
Which Keywords Do You Need?
You need less popular keywords, which enable you to easily get traffic for your site.
One way to find them is to use professional keyword tools.
The problem with those tools is the huge number of their users. And all of them are searching for the same thing: easy keywords.
So once a tool shows them an easy keyword, they all rush into it and create a bunch of content because this keyword is “easy”.
But now you have a situation where there’s a lot of competition for this “easy” keyword (making it not easy anymore).
So how to fix that problem?
There are some keywords that even professional keyword tools cannot find. And because of that, there aren’t many people who know about them (including the people who use the keyword tools).
Meaning: these easy keywords are really easy, and getting traffic with them is nearly guaranteed.
In the end, you wouldn’t be reading this if this strategy wasn’t working for me as well. So you’re living proof that these secret keywords can produce results.
If you want to learn how to find these keywords and see how you can increase your organic revenue growth using this method, then check out this SEO book.
Senior Software Developer with experience in Machine Learning, Artificial Intelligence and search engine algorithms.