Recession proof business either does not have reduced income during an economic downturn, or it can easily handle reduced customer demand. It doesn’t rely on capital to grow (ads) and instead uses content to attract new customers.

High profit margins during economic boom also indicate some level of resiliance.

However, you need to take into account fixed costs a business might have. For, example if you have a bus or aeroplane company – you will have yearly maintenance and/or registration costs, whether you’re driving the passengers or not.

This means you can be heavily affected if the money stops comming in.

The same is with businesses who heavily rely on ads. During the recession your cash reserves become thin. Then you have less money for ads. This leads to less customers and even less money.

Your business just entered a death spiral and before you know it, you’re filing for bankruptcy.

On the other hand, a business that was wise enough to invest in content is bringing in new clients day after day, month after month.

Power Of Content

Content doesn’t just protect your business from recession but from inflation as well.

All the money you would otherwise “save” would just sit and lose in value. And if you wanted to buy ads later with it, you could buy a lot less ads than before due to inflation.

However, if you buy content – it is yours forever. And it can work for you forever, bringing you clients long into the future for free.

Naturally building content blindly without any plan is a waste. For example, if you’re writing blog posts, you want them to show up on search results. That way people can find you and go from website visitors and turn into customers.

One of the best and easiest ways you can position your content on search results is by using SEO keywords no one else is using.

Even better, you should use the keywords no one else can find. Not even the professional keyword tools that cost up to $400 per month.

If you have those keywords, success will be easy.

To learn more about these keywords, check out this SEO book.