SEO keywords are search queries that people FREQUENTLY type into Google or some other search engine.
Web pages compete to show up in those search results. Why? Because if they are listed in search results, people can visit them. And if the users visit the site, they can make a purchase on that site. Not all users will buy something, but a small percentage will.
This is how online businesses generate revenue.
How do web pages compete in search results?
With good, useful content. And search engines, algorithms, and user behavior on the page indicate how good a content web page has.
The better the content – the higher the position in the search results (and the more visitors they get). The more users the website gets, the more revenue it generates.
And the process of getting free traffic to websites through search engines is called SEO (search engine optimization).
What about rare queries?
Anyone can rank for some random word like “aslkdjalksdjakjds” within days on Google. You can actually copy this word, search for it on Google, and you’ll see this blog post is the first (and only) search result.
But is that worth anything?
Definitely not. If you have an SEO keyword that is searched once per year, then this is not really a good keyword. Because good SEO keywords are those that have some real chance of getting you traffic. And that means people are searching for it frequently. For example, at least 100 times per month.
Otherwise, the traffic is going to be too low, and your efforts in writing the content will be in vain.
Because it’s all about the ROI (return on investment). You will either spend the money to buy the content or spend your time and write it yourself.
If you wrote 20 high-quality articles and they all got to rank number #1 in the search results, but each of them only got one search per year – your entire site would have 20 visitors per year (assuming no one clicked on the result #2 in the search results).
As you can imagine, this business wouldn’t be very profitable. Because you spent hours and hours creating the content. And the SEO was perfect. But if no one is searching for it – your business won’t really benefit from all your efforts.
That is why the only SEO keywords worth pursuing are the ones that have some decent search volume.
SEO Keyword Competition
On the one hand, you have SEO keywords with no traffic, and no one wants them. On the other hand, you have keywords with millions of searches, and everyone wants them.
Just imagine if you could write one article around a keyword/topic that has millions of searches, and then all these people end up on your page. Wouldn’t that be great?
But this is exactly what a million other website owners think. So they all write an article around this topic. And now you have millions of articles competing for the same top 10 spots in the search results.
And if you were to win in that competition, your content has to be better than a million other articles. (There are other considerations as well, but even if you were judged on the content alone, your content would have to be exceptional – literally, one in a million).
So if you can’t use keywords with no searches… and you can’t use keywords with loads of searches…
…which keywords can you use?
The answer is keywords with a decent amount of search volume that very few people know about.
How To Find Decent-Volume But Low-Competition SEO Keywords?
There are two main ways, but only one of them really works:
- Keyword Tools
- Secret SEO Keywords
This method kinda works because it can show you some low-competition keywords. However, it has two major issues.
1st issue – keyword tools are used by millions of people. And the only reason people use them is to find low-competition keywords. But what happens when millions of people are shown the same keyword? They all start to compete for this keyword – and this, in turn, makes these “easy” keywords competitive again.
2nd issue – keyword tools are extremely inaccurate with the search volume estimates. And I know this because I can compare the actual traffic I’m getting on my articles with the keyword tool estimates, and they can be off by 5-30x (which is a lot). This also causes you to skip a potentially awesome keyword because you think the traffic potential is not high enough.
This is why I’m not a big fan of keyword tools. I do use them to get some ideas etc., but I NEVER rely on them.
SECRET SEO KEYWORDS
After thousands of hours of experimenting with different SEO methods, I discovered an ocean of low-competition keywords with decent search volume.
Those keywords are often not even picked up by the keyword tools, and if they are, then their search traffic is grossly underestimated.
To learn how to find them, check out this SEO book.
Senior Software Developer with experience in Machine Learning, Artificial Intelligence and search engine algorithms.