Growing a business without money is the best way to avoid mistakes and losing money. And the best tool to accomplish that is a blog. Blogging cannot be done mindlessly. Instead, you need to use specific keywords to succeed.
Also, let me be clear that without money doesn’t mean $0. For example, if you want to build a business but you don’t want to buy a domain for $9 then you should stop reading this.
For the rest of you who assume some minimal expenses when growing your business, continue reading…
Blog
Blog is the best way to get the biggest return on investment (ROI) on your efforts.
I assume you have:
- a domain
- server / website hosting solution
- computer
- internet
- subject knowledge
- and time to write the articles
But in dollar terms it can cost you next to nothing.
Be Careful
There are far too many people who don’t get any results from their blog and it is important to understand why.
Even though they write a lot of content, their pages are not listed on search results.
Why?
In the vast majority of cases it is because they are trying to compete for the same keywords as everybody else.
But that is the most difficult thing you can do.
I am certainly never going to do that.
Why would I try to win against Olympic sprinters when I can compete against turtles and snails and earn the same amount of money?
It makes no sense.
Easy SEO Keywords
Only keywords I’m considering are the ones that very few people compete for.
In fact, some of them are so hard to find that even professional keyword tools that cost up to $400 per month cannot find them.
How difficult it is to rank for them?
Not very much.
If you are reading this, it probably means you found this website through search results.
So my method definitely works.
If you want to learn how to find these keywords for your blog as well and grow your business, then check out this SEO book.
Senior Software Developer with experience in Machine Learning, Artificial Intelligence and search engine algorithms.